Associate Professor of Industrial Design John Caruso, a nationally renowned expert on design thinking, sat down with the Milwaukee BizTimes to discuss how design thinking can change a company. Design thinking continues to break industry boundaries and has become a more critical component of companies’ innovation strategies.
“Design thinking is all about process, Caruso said, and openness to exploring innovative ideas never before envisioned, no matter how absurd or impractical they may appear at first. Through the creative problem-solving process, which seeks to make lateral connections between seemingly disparate ideas, industrial designers help companies improve their products and services to fit the needs and preferences of consumers as best as possible.”